Carol Agon/Broker Associate  (805) 610-1043
info@carolagon.com
Pricing Your Property – To Sell!
The conventional wisdom says, you will successfully sell your property
based on these 3 items:
If your property is –
in a desirable location,
if it is in excellent condition
if it is priced competitively to market conditions
& it is competitive with other properties that are comparable,
your property will sell in a timely manner
at a fair market price.
Evaluating a fair price for your property:
Check comparable properties currently listed for sale, properties currently
in escrow & recent sales.
Add up all the “extras” that your property has to offer that are not
found in others.
Are there special benefits to your location – Views? Proximity to town?
Ag preserve? Schools?
What is motivating you?
Do you have reasons for wanting a prompt sale?
Are you comfortable is taking a “wait & see” approach?
Should you price your property high? Why not
ask for the moon?
If you want to attract buyers, you will not want to “go for the moon”.
That approach is more likely to attract lookers, not buyers.
Buyers know the market too; they spot an overpriced property &
think the seller is not motivated.
Other properties will look more competitive, more attractive to a buyer
if yours is overpriced.
Properties have to appraise for the sales price; even if a buyer is
willing to pay the price, a lender will not be willing to make the loan
if a property does not appraise at the sales price.
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